Dawn Aprile is a successful real estate developer with vision. She also has a new title to add to her profile – Glamping Diva. For those of you who have not heard of glamping, it is one of the hottest trends in the tourism and hospitality industry, offering outdoor accommodations with luxury, comfort and convenience.
Dawn’s intention is to become a leader in this market with her new company, Glamping Experience, LLC. Her New York State glamping sites will be branded under the name Luxe & Stars.
Dawn brings 25 years of experience in land development and real estate investment; she has a meticulous understanding of the financial analysis and investment requirements to make Luxe & Stars a success. Dawn is a graduate of TEN Women Business Accelerator – the first all-women entrepreneur boot camp sponsored by Imagine Monroe. She had compiled significant customer discovery and market data on glamping and used TEN to take a deeper dive into her strategic business plan.
Dawn’s goal is to create a full-sensory nature experience for busy individuals that is healing, renewing, and necessary. She plans to make every aspect of the Luxe & Stars experience easy and enjoyable from booking to departing by utilizing technology and assembling a team with expertise in tourism and hospitality.
Her business model focuses on creating value by selecting premier sites, improving ROI by scaling and cross-promoting each glamping destination’s unique experience across New York State, and creating a culture where both glamping guests and Luxe & Stars team partners embrace their love of the great outdoors.
“TEN served as a terrific opportunity to bounce ideas about marketing, operations, and optimal revenue streams with people who share my passion for high growth, scalable companies,” comments Dawn. “I was able to draw on the expertise of class members, coaches, instructors and speakers to expand my thinking, test assumptions, and make valuable connections.”
She also adds creative vision, hard work and luck to her formula for success. Her company recently received a $385,169 grant from Empire State Development Market New York to develop the infrastructure needed for glamping on a 48-acre property she is acquiring in Watkins Glen. Her beautiful wooded site with babbling stream is located directly adjacent to the 50th anniversary celebration of Woodstock that will be held August 2019. This will provide additional revenue to support her strategic business plan.
Dawn plans to acquire, develop and operate multiple sites that provide glamping accommodations that excel in comfort, concierge-style service, amenities, and unique experiences. Her vision is to change the way people think of camping by offering unexpected and outrageously lavish furnished accommodations and to encourage her guests to get away from the hustle and bustle of life and reconnect with nature. She currently has additional sites in New York State under negotiation and will launch Luxe & Stars at Watkins Glen in Spring 2020.